Do you want to lead marketing and commercial plans for one of P&G's billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship-building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
• Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

Qualifications

• A university graduate with an excellent academic background
• Excellent forward-thinking, strategic and courageous leadership skills
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities