Job Description

Knowledge of the key digital performance marketing channels

Receive guidance and mentorship from experienced marketers to learn more about the industry as well as getting a hands-on experience on managing marketing campaigns.

Enhance  proficiency in:
- Digital marketing
- Social media marketing
- Content creation
- Data analytics

Knowledge in executing and optimizing campaigns using standard tools,Ability to utilise R and python to work on complex data sets pertinent to sales, marketing and digitak

Utilise Google analytics to analyse web traffic and analyse online behaviorr trends for marketing campaigns

Learn to leverage google adwords, Facebook ad accounts to monitor, analyse and optimise campaigns in liason with agenices

Learn to buid dashboard to track, monitor and report out effectiveness of sales and marketing campaigns

Knowledge in marketing automation systemsAbility to leverage marketo to set manage email automation services by creating email templates, landing pages, etc to HCP, patients and retailers

Supports the organization in customer acquisition, retention and development while optimizing marketing as well as cost-to-serve costs

Knowledge of SFDC and other commercial excellence enablement toolsAbility to learn business analytics to improve on data visulization skills using tableau and powerBI

Ability to utilise SFDC to manage CRM data and provide strategic guidance for sales force optimisation 

Agency/vendor selection, recruitment,
briefing, other managementLearn to develop integrated communications plans with agencies, from creative briefs to provide clear objective and strategic direction, monitoring
of feedback and keeping agencies on track and on budget while challenging them to be innovative

Knowledge of data-led, digital centric campaignsLearn to implement digital strategies appropriate to medical devices or other products/brands

Support digital and e-marketing campaigns by identifying optimal digital tools to maximize reach and influence of target customer segments

Utilize e-marketing to reach and influence different audiences to achieve digital media objectives; monitors e-marketing effectiveness

Learn to build content/messages that  keep target audiences’ interest/engagement

Knowledge of SOV, ROI, other communications KPIsMeasures and monitors communication KPIs (such as SOV); reports effectiveness of these communications to others in the organization and agencies to share positive results, takes corrective action, and maintain commitment/enthusiasm